Every January, the global tech industry meets in Nevada. This year, the show returns from January 6 to 9, 2027. Whether you want to test new gadgets, meet business partners, or spot the next big idea, early planning pays off. Therefore, this guide covers dates, tickets, events, exhibitors, travel, and trends. Use it as your roadmap for CES 2027 and a smooth trip.
Quick Facts at a Glance
First, here are the key details in one place. Save this table before you read further.
| Detail | Information |
| Event | CES (Consumer Electronics Show) |
| Dates | January 6–9, 2027 |
| Location | Las Vegas, Nevada |
| Organizer | Consumer Technology Association (CTA) |
| Opening day hours | 10 AM to 6 PM on January 6 |
| Other daily hours | 9 AM to 6 PM on January 7, 8 and 9 |
| Official registration vendor | Maritz |
| Official website | ces.tech |
Dates and Show Hours
The show runs for four days. It starts on Wednesday, January 6, and ends on Saturday, January 9, 2027. Exhibitor guides list the first day as 10 AM to 6 PM. After that, the doors open at 9 AM and close at 6 PM each day.
However, schedules can shift. Therefore, confirm the hours on the official website before you book flights or meetings. Additionally, plan for busy mornings and quieter late afternoons. The last day often feels calmer, so it works well for relaxed browsing.
What Is the Show and Why Does It Matter?
The Consumer Technology Association owns and produces the event. It calls the show the global stage for innovation. Companies use it to launch products, sign deals, and meet the press. Meanwhile, startups use it to find investors and first customers.
The numbers explain the appeal. Organizer materials, drawn from a recent show, report more than 55,000 international participants. They come from 141 countries, territories and regions. Furthermore, over 65 percent hold significant buying influence, and 52 percent are senior executives. The same materials say 61 percent of Fortune 500 companies attended.
As a result, the show shapes the tech calendar for the whole year. Many product trends first appear here and then reach stores months later.
Tickets and Registration
Who Can Attend
The show has long focused on industry professionals. Therefore, check the eligibility rules on the official registration page before you pay. Exhibitor staff follow a separate path. They must register as exhibitor personnel through their company’s registration coordinator. They should not sign up as industry attendees. Exhibitor staff also need to upload a photo for the badge.
Pass Types and Prices
The official registration page lists two main passes. The figures below come from the late registration window, which runs December 2 to January 9. However, the page still carried last year’s label when we checked. Therefore, treat these prices as a guide and confirm current rates before you buy.
| Pass | Listed Price | What It Includes |
| Entry-level pass | $350 | Exhibit floor, keynotes, Great Minds and Research Summit sessions, select conference programming |
| Deluxe Conference Pass | $1,700 | Everything above, plus all conference programming, all conference tracks, and partner programming |
In short, the entry-level pass suits visitors who mainly want to walk the floor. In contrast, the Deluxe pass suits leaders who want deep sessions and networking.
Refunds, Codes and Scam Warnings
Before you register, note these important rules:
- Cancellations in writing by December 9, 2026 earn a refund, minus a $50 processing fee.
- Cancellations after December 9, 2026 receive no refund.
- Maritz is the only official registration vendor. It will not call or email to sell registration services.
- Exhibitors can send customer invitation codes that take $149 off registration. These codes stay valid through December 31, 2026.
- Every completed registration brings a confirmation email with a QR code. Save it for faster badge pickup.
Additionally, buy only through the official site. Scam sellers often copy the look of real pages, so check the web address twice.
Smart Ways to Save
- Ask a vendor or partner you know for an invitation code.
- Register before the late window opens, if early rates return.
- Choose the entry-level pass if you do not need every session.
- Share booth appointments across your team so fewer people need the top pass.
Events and Programming
The show offers far more than booths. Indeed, the program fills each day from morning to evening. The table below lists the main formats.
| Format | What to Expect | Best For |
| Keynotes | Big announcements from top tech leaders | Everyone |
| Great Minds and Research Summit | Talks on science, data and market research | Analysts and planners |
| Conference tracks | Panels on AI, health, mobility, media and more | Executives and strategists |
| Partner programming | Sessions hosted by sponsors and partners | Buyers and networkers |
| C Space | Brand, media and marketing programming, January 6–8, 9 AM to 6 PM | Marketers and agencies |
| Hospitality suites | Private meetings and demos inside partner hotels | Dealmakers |
Because sessions overlap, build your schedule early. Furthermore, leave gaps for walking and meals. The venues are large, and travel between them takes time.
Media events usually happen in the days before the show floor opens. However, dates and access rules vary each year. Check the official schedule if you want to join them.
Exhibitors and Venues
Where to Find the Action
Exhibits spread across the Las Vegas Convention Center and several hotels. Official guides confirm hospitality suites at Aria, Bellagio, Cosmopolitan, Fontainebleau, Resorts World, Venetian and Palazzo, Westgate, and Wynn and Encore. Consequently, your meetings may take you across the Strip.
The floor typically groups companies by theme. You can expect consumer electronics, automotive tech, health devices, smart home products, and enterprise tools. Additionally, a dedicated startup zone, known as Eureka Park, gives young companies room to show early products.
How to Meet Exhibitors
The exhibitor list changes until the show opens. Therefore, check the official directory often. Then follow these steps:
- Mark ten must-see booths and ten nice-to-see booths.
- Book meetings with decision makers before you arrive.
- Visit hotel suites by appointment, because they rarely accept walk-ins.
- Scan or save every contact on the same day.
For exhibitors, planning matters just as much. Each company receives a badge allotment. Hotel suite exhibitors can buy extra badges, and the registration coordinator controls who gets one. Moreover, lead retrieval scanners help you capture contacts quickly, so order them in advance.
Tech Trends to Watch
No one can predict every launch. However, recent shows point to clear themes. The table summarizes what to look for.
| Trend | What to Expect | Why It Matters |
| Everyday AI | Assistants and agents inside phones, PCs, cars and appliances | AI now sells products, not just research |
| On-device processing | Chips that run AI without the cloud | Faster response and better privacy |
| Robotics | Home helpers, service robots and humanoid prototypes | Machines move from labs into daily life |
| Mobility | Software-driven cars, driver assistance and EV charging | Cars become rolling computers |
| Digital health | Wearables, sleep tech and home diagnostics | Care shifts toward prevention |
| Smart glasses and XR | Lighter headsets and AI-powered eyewear | Screens move closer to the eye |
| Smart home | Devices that work together across brands | Setup gets simpler for buyers |
| Energy and sustainability | Efficient batteries, solar tools and low-power gear | Costs and climate goals both push demand |
AI Moves From Hype to Habit
AI has led the headlines for several years. Now, companies want to prove real value. Therefore, expect fewer vague promises and more working demos. For example, look for tools that save time at home, at work and on the road.
Robots and Mobility
Robots draw crowds every year. Similarly, automakers use the show to reveal software and in-car entertainment. As a result, the line between the car, the phone, and the home keeps blurring.
Health and Wellness Tech
Wearables keep getting smaller and smarter. Additionally, many firms now pair sensors with coaching apps. Watch for products that track sleep, stress, and heart health in simple ways.
Travel, Hotels and Getting Around
This is one of the busiest weeks in the city. Hotels near the main venues fill early and cost more. Therefore, book your room as soon as your plans are firm. Official hotel pages list partner properties and shuttle options.
You have several ways to move around:
- Complimentary shuttles run between key venues and hotels.
- The Las Vegas Monorail connects many Strip stops and the convention center.
- Rideshare works well, though traffic slows during peak hours.
- Walking helps for short trips, but distances can be longer than they look.
Badge pickup comes first. Official guides state that every attendee must collect a badge before entering any show venue. Therefore, plan your arrival around pickup hours. Bring your QR code and photo ID.
Pack for contrast. Days in Las Vegas in January are mild, but nights turn cold. Halls can feel warm when crowds gather. For that reason, wear layers and comfortable shoes. Also carry a power bank, since outlets are scarce.
Your Planning Timeline
Use this simple schedule to stay on track.
| When | Action |
| Now | Book your hotel and flights. Review pass options. |
| Before December 9, 2026 | Register if you want the option of a refund. |
| By December 31, 2026 | Use any invitation code before it expires. |
| Early January | Finalize meetings, sessions and your booth list. |
| January 5–6 | Arrive, collect your badge, and scout the routes. |
| January 6–9 | Attend, network, and record notes each evening. |
| After the show | Send follow-up messages within one week. |
Conclusion
The Las Vegas show runs from January 6 to 9, 2027, and it rewards careful planning. First, confirm the dates and hours on the official site. Second, choose the pass that fits your goals, and register only through the official vendor. Third, build a schedule that mixes keynotes, conference sessions, and exhibitor visits. Finally, book travel early and pack for changing temperatures.
Meanwhile, watch the major themes: everyday AI, robotics, mobility, health tech, and smart homes. These areas will likely shape the products you buy and the services you use next year. With a clear plan, you will leave with new ideas, strong contacts, and a clear view of what comes next.
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Frequently Asked Questions
1. When does the show take place?
The show runs from Wednesday, January 6, to Saturday, January 9, 2027. Opening day hours are 10 AM to 6 PM. The other days run from 9 AM to 6 PM.
2. Where does the show happen?
It takes place in Las Vegas, Nevada. Exhibits fill the convention center, while many companies also host private suites in major Strip hotels.
3. How much do tickets cost?
The latest official page lists an entry-level pass at $350 and a Deluxe Conference Pass at $1,700 during the late window. Prices can change, so confirm them before you pay.
4. Can the general public attend?
The event has long served industry professionals. Eligibility rules apply, so read the official registration requirements before you plan a trip.
5. Can I get a refund if my plans change?
Yes, if you cancel in writing by December 9, 2026. The organizers keep a $50 processing fee. They give no refunds after that date.
6. How do I avoid ticket scams?
Use only the official website and the official vendor, Maritz. Ignore calls or emails that offer registration deals from unknown sellers.
7. What does the Deluxe Conference Pass include?
It covers the exhibit floor, keynotes, Great Minds and Research Summit sessions, all conference programming and tracks, and partner programming.
8. How do I pick up my badge?
Complete your registration, then save the QR code from your confirmation email. Collect your badge at an official pickup location before you visit any venue.
9. What should I pack?
Pack layers, comfortable shoes, a power bank, business cards, and a charged phone. Nights are cold, but halls can feel warm.
10. How many days should I plan to attend?
Two full days cover the main floor for most visitors. However, plan three or four days if you want conference sessions, suite meetings, and deal talks.
